How Can the Same Cotton Polo Cost ₹1,499 on One Website and ₹7,500 on Another?

The same fabric. The same stitching. The difference isn’t quality — it’s markup, rent, and branding. We opened our books so you can see exactly where your money goes.

Mall Rent Markup

Premium real estate and storefront costs get folded into every tag.

Celebrity Contracts

Endorsements and campaigns add zeros before the garment reaches you.

Distributor Layers

Each middleman adds margin. By the time it hits the shelf, the maths has multiplied.

This is the Vibe Tax.

We’re opening our internal ledger. No spin. No hidden costs. Just the real numbers behind every piece we make.

Unlock The Full Manufacturing Ledger

  • Line-by-line cost for every product
  • Factory and sourcing transparency
  • No marketing fluff — just the numbers

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